Where to begin with this topic? Search engine optimization (a.k.a. SEO) is a fairly simple process if done correctly. However, much of what you'll hear and read simply isn't correct. We first started studying SEO back in 1998 and have seen quite a few companies come and go. This page isn't intended as a Ph.D. dissertation on SEO, however. Here we just point out a few things to help you better understand the industry and what sets Blue Phoenix apart.

Common Misconceptions

Let's clear up a few things right off the bat.

1. Meta tags are NOT a silver bullet. They will not get you a #1 ranking on Google, MSN, Yahoo or any other major search engine.
2. "Long Tails" are NOT a silver bullet, however they can be very useful.
3. No reputable company will guarantee you a #1 place listing on a major search engine for decent keyword.
4. There are no 'secret' methods known only to the company that SPAMed you last week.
5. Link exchanges can help if done properly. But few people do it properly.
6. Doorway pages aren't a long term strategy. Sooner or later they WILL hurt your ranking.

Our Strategy

We've broken this mythological realm of search engine optimization down into some simple, easy to follow steps. These steps aren't any different from what most GOOD SEO experts recommend. If you want, you could even follow these steps and do them own your own.

1. Using industry standard keyword research tools we identify the best keywords to use when optimizing your site.
2. Edit your copy, titles, and tags as necessary to include the keywords identified in step 1
3. Hand submit optimized sites to major search engines
4. Monitor search engines and provide monthly reports showing where you rank for different terms

Many people expect instant results. And in this microwave society that we live in it's no wonder why. However, when it comes to search engines, be prepared to wait. Link campaigns can help speed things up, if you're willing to invest the money.

Expectations

• Expect to see results around the three to six month mark. It may happen sooner, but better for that to be the surprise than the expectation.
• Expect to make changes as you go along. Nothing is written in stone and search engines change on a regular basis.
• Expect fluctuations in your rank. Search engines are similar to stock markets. Don't try to be a day-trader. Be ready for the long haul.
• Expect to supplement your SEO strategy with pay-per-click if you want traffic during the short term.